Line up


SECH

June 25, 2022

Panamanian singer, rapper, songwriter, and producer Sech arrived on the reggaeton and dancehall scenes in 2018 with his slinky, seductive Rich Music World debut single, "Little Miss Lonely" (featuring Justin Quiles and De la Ghetto). Sech was born Carlos Isaías Morales Williams in Rio Abajo, Panama in December 1993. Seemingly out of nowhere, the urbano had established his roots as part of Panama's El Combo de Oro production stable before going solo, and within a few short years, he was the most visible, media-savvy artist on Panama's music scene.

Sech's canny rhythmic and lyrical intelligence was evidenced by singles such as "¡Que Más Pues!" (featuring Justin Quiles), which racked up over 63 million views in its first three months, and "Otro Trago" (featuring Darell), with almost 133 million views in a month. Both songs were included on his 2019 debut album, Sueños, which entered his country's charts already in the top slot. All this established Sech as Panama's best-selling musician and a sensation in the world of Latin music in general, paving the way for his sophomore album, 2020's «1 of 1», which hit number four on Billboards Top Latin Albums chart and spawned the Latin Grammy-nominated hit "Si Te Vas" with Ozuna. The musician's third solo set, «42», arrived in early 2020, helmed by the single "911" and featuring collaborations with Arcángel, Wisin & Yandel, Nicky Jam, and Rauw Alejandro.

Prince Royce

June 25, 2022

With a sweet, crooning style as warm as the Caribbean waters that birthed his chosen bachata genre, New York-born singer Prince Royce offers a bracing urban take on the genre. He broke into the Latin pop mainstream in 2010 with an eponymously titled album that delivered a pair of hit singles: a bachata cover (in Spanish) of Ben E. King's "Stand by Me," and "Corazón Sin Cara." In the following years, Royce became a fixture on both the Top Latin Albums and Top 200 charts: 2013's «Soy el Mismo» spent a whopping 129 weeks on the chart, while 2017's Five spent another 57.

In 2017, after Bad Bunny and J Balvin collaborated on his Top Ten Latin hit "Sensualidad," Royce released seven pre-release singles to advance 2020's «Alter Ego». It topped the Latin and Tropical and streaming albums charts, netting a total of ten charting singles and a clutch of videos that garnered tens of millions of views. He issued two charting singles in 2021: "Antes Que Salga el Sol," a collaboration with Natti Natasha, and Lao' a Lao'." He also collaborated with Mau y Ricky on their Top Ten hit "Doctor."

Gente De Zona

June 25, 2022

Hugely popular in their home country, Cuban group Gente de Zona ("People from the Neighborhood") combined reggaeton with traditional rhythms such as son and mambo. They recorded four hit albums and had been together for nearly 15 years before they finally broke out internationally via a collaboration with Latin megastar Enrique Iglesias. Formed in 2000 in the Havana suburb of Alamar by Alexander Delgado and Michel "El Caro" Delgado (no relation), they started out as a hip-hop group, playing at parties and local clubs. El Caro left in 2005. Gente de Zona's international profile was raised via collaborations with Pitbull on "Vacaciones" and Dominican rapper El Cata on "Con la Ropa Puesta," which was a massive hit in Latin territories.

Their 2014 collaboration with Enrique Iglesias, "Bailando," from his album «Sex and Love», gave them their biggest international hit, going to number 12 on the U.S. Billboard chart. At the end of 2016, La Gente de Zona issued the pre-release single "La Gozadera" that featured Marc Anthony as a guest. The cut peaked at number two on various charts. They followed it with "Traidora" -- another duet with Anthony -- in the spring. The subsequent album, «Visualizate», was released at the end of April.

ELADIO CARRION

June 25, 2022

With a reedy baritone and slippery freestyle delivery, rapper and singer Eladio Carrión exploded on the Puerto Rican scene in 2016 with his debut video single "Me Enamoré de una Yal." His unique beatcraft, hooky melodies, and lyric writing endeared him to artists and listeners alike. In 2020, Carrión released the 20-track mixtape «Sauce Boyz» as his debut album. It included collabs with Yandel, Cazzu, Lunay, and J Balvin, among others, and landed inside the Latin Album Top Ten.

After spending the remainder of the year releasing 15 singles and videos, he followed with the all-trap Monarca in January 2021, adding Corina Smith, Natanael Cano, Ovi, and Noriel to his list of collaborators. The reggaeton-free outing peaked at 11. Before the year was up, he would return with the completely solo «Sen2 KBRN, Vol. 1» and the collaboration-heavy sequel to his debut, «Sauce Boyz 2».

Nio Garcia

June 25, 2022

Nio Garcia is a Latin dancer and world-class choreographer-turned-rapper and film actor. He is one of the pioneers of the reggaeton movement, as evidenced by his charting singles "Infinitely," "Soy Yo," and "Castigo." He is also known among dancers as "Che Robótico."

2018's "Te Boté" (featuring Nicky Jam, Ozuna, & Bad Bunny) racked up more than 100 million views and placed at number two on the Latin Pop charts. Its 2019 official remix, with the aforementioned crew as well as Casper Mágico and Darell, registered over two billion views within its first two years of being available. 2021 saw Garcia collaborate with Flow La Movie and Manuel Turizo.

Mora

June 25, 2022

Puerto Rican songwriter and producer Mora pushes reggaetón forward with an atmospheric, reflective style that mixes trap, tropical, and alternative. He collaborated with stars such as Joyce Santana, Farruko, and Bad Bunny before releasing his eclectic debut album, “Primer Día de Clases”, in 2021. Gabriel Mora Quintero was born in Bayamón, Puerto Rico in 1992. After watching his cousin produce tracks, he began making music of his own in 2015, working with artists like Eladio Carrión and Jon Z before he started uploading his originals to SoundCloud.

Several tracks appeared in 2017, with "Pensabas" (featuring Brray, Carrión, and Joyce Santana) emerging as a major word-of-mouth hit. 2018's "Que Habilidad" followed suit, and Noah Assad, manager of superstar Bad Bunny, signed Mora to Rimas Entertainment. The artist continued releasing songs at a rapid pace, including "Si Tu No Estas" (with Myke Towers) and 2019's "El Recuerdo." He made several appearances on Bad Bunny's record-breaking 2020 full-length “YHLQMDLG”, guesting on the song "Una Vez" and co-producing two others. Mora's debut album, “Primer Día de Clases”, arrived in 2021, including collaborations with Farruko, Jhay Cortez, Lunay, and others.

Ir Sais

June 25, 2022

Irgwin Placido Sluis also known by his stage name Ir-Sais was born on September 29 in Bonaire (former Netherlands Antilles). Ir-Sais was raised in Tera Cora (Bonaire). His father died when he was just one years old therefore he was raised by his mother. Ir-Sais started his interest in music when he was just seven years old. When he turned 11, Ir-Sais started to play the drums on a set he made himself out of tin cans. Ir-Sais is a natural born musician, he never attended music school but he still has the ability to play many different instruments. When he was ,13 Ir-Sais started windsurfing but stopped after 2 years when he realized that music was his true passion.

Ir-Sais was part of some popular music bands in Bonaire. In 2003 he formed part of the musical group Ice Band. After that he joined Happy Band (2004-2007). During this time Ir-Sais started his own musical group that went by the name 'Insoportabel' with his best friend Remyman. Together they brought out two cd's. Ir-Sais moved to the Netherlands in 2008. During this time he started working on some musical projects with W.S.R Label Mostaman. A big step in his career was when he started his own production studio in his home. This is when he started his solo career. In March 2010 he launched his first single 'Schatje zeg maar' (Baby Just Tell Me), which was an immediate success. This was a beginning of a new chapter.